Welcome to Total Choice

In the cycling world there are many great products. Who are we to tell you which shifter is the best for your riding style? Total Choice invites you to take what we know are the best frames in the world and create a bike that is truly your own.

As a dealer you can streamline your ordering process to take advantage of significant discounts and OEM pricing on many components. You can fully customize your bike order down to the grips.

As a consumer, Total Choice allows you to choose from thousands of parts to design the the bike you really want. Share your creation on sites like Facebook® or request the bike of your dreams through your local bike shop.

Click a Total Choice enabled bicycle below to start your adventure.